Privacy policy

How The Optimisation Lab collects, uses and protects your personal information, including information about your health.

1. Who we are

The Optimisation Lab is a trading name of Harry Lees, a sole trader. We are the "controller" of your personal information, which means we decide how and why it is used. We follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What information we collect

What we collect depends on how you use our service.

• When you enquire or book a call: your name, email address, telephone number if you give it, your answers to any booking questions, and the time of your booking. Bookings are made through Calendly.
• During a consultation and programme: information you choose to share about your health, symptoms, medication, supplements, diet, lifestyle and goals, together with the notes we make and your messages and check-ins.
• For laboratory testing: your delivery address, details that identify your samples, and the results and reports the laboratory produces.
• For payment: confirmation of payment and your billing details. We do not store full card numbers. Payments are handled by Tide.
• When you visit our website: basic technical information, such as your IP address and browser type, which our hosting provider records in server logs.

3. How we use your information, and why

We must have a lawful reason (a "lawful basis") for each use of your information.

4. Who we share your information with

We only share information where it is needed to run the service. We do not sell your information.

• Calendly, which provides our booking system.
• The laboratory that processes your samples (Nordic Laboratories). It receives the details it needs to process your tests and return your results.
• Our website host, Hostinger.
• Our email and communications provider, Microsoft.
• Our video call provider, Microsoft Teams or Zoom, which carries your consultation and programme calls.
• Our payment provider, Tide.
• Our accountant and other professional advisers or insurers, where needed.
• Public authorities, if the law requires us to.

We will only share information with your GP if you ask us to or give us permission, unless the law requires it or there is a serious risk to someone's safety.

5. Transfers outside the UK

Some of the providers above may process information outside the UK, for example in the United States. Where that happens, we make sure appropriate safeguards are in place, such as a UK adequacy decision or the UK International Data Transfer Agreement or Addendum.

6. How long we keep your information

• Enquiries that do not become clients: 12 months, unless you agree that we can keep your details for longer.
• Client records, including health information and lab reports: 7 years after your programme ends.
• Invoices and payment records: 6 years, as tax rules require.

After that, we delete or securely destroy the information.

7. Keeping your information secure

We use password-protected, access-controlled systems and keep information on devices and services we trust..

8. Your rights

You have the right to:

• ask for a copy of the information we hold about you;
• ask us to correct anything that is wrong;
• ask us to delete your information in some circumstances;
• ask us to restrict how we use it, or object to certain uses;
• ask for your information in a portable format; and
• withdraw your consent at any time, where we rely on it.

To use any of these rights, email harry@theoptimisationlab.com. We aim to reply within 48 hours. If you are unhappy with how we have handled your information, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

9. Cookies and third-party content

This website does not set its own cookies, and we do not use advertising or analytics cookies.

Two third-party services are used on the site:

• Calendly: the booking window is provided by Calendly, which may set cookies when you open it. See Calendly's own privacy and cookie notices for details.
• Google Fonts: the fonts on this site are loaded from Google's servers, so Google may receive your IP address when the page loads.

10. Who this service is for

Our service is for adults aged 21 and over. We do not knowingly collect information from anyone under 18.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

12. Contact

Questions about this policy or your information: harry@theoptimisationlab.com.

Terms and conditions

The terms that apply when you use this website, book a call or join the programme, in plain English.

1. About us and these terms

These terms apply to your use of this website and to any service you buy from The Optimisation Lab, a trading name of Harry Lees, a sole trader ("we", "us"). Our contact details are on the company details page. By booking a call or buying the programme, you agree to these terms.

2. Educational and non-medical

3. Who can use the service

• You must be 21 or over.
• We recommend speaking to your GP before you start, particularly if you are pregnant or breastfeeding, are being treated for a medical condition, or take any medication, but you do not have to. Please tell us about all of these.
• You must give us accurate and complete information, including any medication, supplements, allergies and conditions. We rely on it.

4. The free consultation call

The consultation call is free, lasts about 45 minutes, and carries no obligation to buy anything. It is a conversation about where you are now and your health goals, so we can both decide whether the programme is right for you. It is not a medical consultation. If you would prefer an in-person consultation, email harry@theoptimisationlab.com.

5. The programme

The programme is a personalised three-month service. It includes:

• five functional lab tests, ordered for you from Nordic Laboratories, within 48 hours or 7 days of you starting, as we agree on your consultation call;
• a review of your results and a personal breakdown;
• personalised guidance across the three months; and
• five check-ins across the programme, plus a results and recommendations session, held by video call, with email and messaging between sessions.

It does not include: GP appointments, medical treatment, or the cost of supplements.

The laboratory testing begins once you have paid (in full, or the first instalment of a payment plan) and completed our intake form. The coaching element of the programme begins once we have received all of your laboratory results, which can take up to 4 weeks after you send your test kits back. No coaching takes place before then.

6. Laboratory tests

• We arrange the tests for you. You collect your own samples at home and return them following the instructions provided.
• The laboratory sets its own processing times, and we cannot control them.
• Occasionally a sample cannot be used, and a repeat test may be needed. If a sample cannot be used, we will arrange one repeat test at no extra cost to you. Further repeat tests caused by samples not being collected or returned as instructed may be charged at cost.
• The tests are used for educational and wellness purposes, not to diagnose disease. Your GP may not use or accept the results.

7. Nutrition, lifestyle and supplement suggestions

We may suggest nutrition, lifestyle and supplement options. Before you take anything, check with your GP or pharmacist, especially if you take medication, are pregnant or breastfeeding, or have allergies or a medical condition. Follow the label on any product. Stop and seek advice if you have a reaction. You are responsible for deciding what you take.

8. Prices and payment

The price of the programme is confirmed to you in writing before you pay. You can pay in full, or through a payment plan. We will confirm in writing before you pay: the price, the payment option you choose, any instalment dates, what is included, and how the price is split between the coaching fee and the cost of the laboratory tests. Payment is made through a secure payment link from Tide, which we send you after your consultation call if you decide to go ahead. The cost of laboratory tests is included in the price.

9. Your right to cancel

If you buy the programme online, by phone or by email, you have a legal right to cancel within 14 days of the day we confirm your booking, without giving a reason. This right comes from the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

To cancel, tell us clearly in writing, for example by email to harry@theoptimisationlab.com.

Because the coaching element does not begin until your laboratory results are back, no coaching takes place in the first 14 days. If you cancel within the 14 days, you will receive a full refund of the coaching fee. The cost of laboratory tests we have already ordered for you cannot be refunded, because the laboratory charges us for them. We order your tests within 48 hours or 7 days of you starting, as we agree on your consultation call.

Cancelling after the 14 days: fees you have paid are not refundable. You can stop the programme at any time, but we cannot refund the coaching fee or the cost of your laboratory tests, because the work has been planned and the tests ordered for you. This does not affect your legal rights if we have not provided the service with reasonable care and skill.

10. If something goes wrong

We will provide the service with reasonable care and skill. If we do not, tell us as soon as possible. You have legal rights under the Consumer Rights Act 2015 that these terms do not affect. If you have a complaint, email harry@theoptimisationlab.com and we will reply within 14 days.

11. No guarantees

People respond differently, and we cannot promise any particular result or improvement.

12. Our responsibility

Nothing in these terms limits our responsibility for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit. Your legal rights as a consumer are not affected. Beyond that, we are not responsible for loss that was not a foreseeable result of our failing to meet these terms. To the extent the law allows, we are not responsible for harm that results from you not giving us accurate information, or from changing or stopping prescribed medication without your GP's advice.

13. Confidentiality and your information

We keep what you tell us confidential and use it as set out in our privacy policy.

14. Using this website and our materials

The website and the materials we give you belong to us and are for your personal use only. Please do not copy or share them. The information on this website is general and educational. Links to other sites are provided for convenience, and we are not responsible for what is on them.

15. Changes to these terms

We may update these terms. The version in place when you buy the programme applies to that purchase.

16. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales can deal with disputes. If you live in Scotland or Northern Ireland, you may also be able to bring a claim in your local courts.

17. Contact

Questions about these terms: harry@theoptimisationlab.com.

Company details

The legal and contact details of the business behind The Optimisation Lab.

Who we are

What we do

The Optimisation Lab provides non-medical, educational health coaching, based on functional lab testing. We are not a medical practice. We do not diagnose, treat, cure or prevent any disease, and our service does not replace the care your doctor provides.

Qualifications

• Functional Diagnostic Nutrition Practitioner, graduated 2026.
• Optimal DX FBCA Mastery Training and Certification Program, graduated 2026.

More information

Please see our privacy policy and terms and conditions.